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Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires
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ISBN: 9781683506119
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Co...
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ISBN: 9780805812848
List Price: $98.95
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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ISBN: 9780788193361
List Price: $35.00
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Essentials of Marketing Research, 2nd Edition with SPSS 17.0
by V. Kumar, David A. Aaker, G...
ISBN: 9780470506325
OUT OF STOCK
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Strategic Marketing Management W/Supplement
by Aaker, David A.
ISBN: 9780471376934
List Price: $122.15